There’s never been a better time to own a pet grooming business. In 2023, the industry was valued at a cool $10 billion in the US alone. In the coming years, this figure is expected to rise significantly, considering there are nearly 90 million pet parents in the country and counting.
These statistics present an excellent opportunity for small pet grooming business owners. However, they also highlight one major challenge: very stiff competition.
In the cutthroat environment, you’re probably wondering about the most cost-effective way to reach this massive audience of pet parents. The simple answer is Instagram.
Pet Parents Love Instagram!
Pet parents flock to Instagram more than any other platform. And it makes sense: it is ideal for sharing adorable pictures or videos of pets. In fact, it’s estimated that 65% of Instagram active pet owners post pictures of their furry friends at least twice a week.
Similarly, Instagram offers several benefits to pet groomers, as it is one of the most cost-effective platforms to promote and showcase your work. Businesses that consistently post high-quality content benefit from increased brand awareness, a loyal customer base, and enhanced sales.
Want to know where to begin? Here are some key considerations to get you started.
What Should I Post?
Pet parents are notoriously particular about where they send their pets for the next grooming session—and who can blame them? Their fur babies deserve the best.
On Instagram, pet grooming businesses can instill a sense of confidence by showing potential clients exactly who they are and what they do. Ideally, this content could include a mix of before and after images and videos, behind-the-scenes content, high-quality photos of the space where the magic happens, and posts highlighting your expertise in grooming.
Reviews and testimonials from satisfied clients also go a long way in showing pet parents that your services can be trusted.
If you’re struggling to consistently create high-quality content that demands attention, or don’t have the luxury of a design team backing you, we recommend using one of several customizable pet flyer templates available online.
What is My Personality?
To be noticed in a sea of competition, every brand must develop a distinct personality.
Would you rather be known as the most professional and efficient dog grooming business or a fun and approachable place for pets? Do you want your content to reach pet parents in general or those who enter serious competitions? Answering these questions is crucial when crafting your unique tone of voice and overall brand messaging.
Furthermore, to make your brand even more identifiable, we recommend including your brand logos, colors, and unique selling propositions in all your content. But that’s just the tip of the iceberg. For a more detailed look at building an unforgettable brand, follow this link.
Should I Pay For Ads?
Instagram offers business owners the opportunity to boost the reach of their content with just a few steps. Paid Instagram ads can be extremely useful for newer businesses struggling to build a solid clientele.
Before spending money on the platform, ensure you target the right audience with relevant keywords and hashtags. Furthermore, all content should be accompanied by clear CTAs that direct clients to your website or booking page.
Create visually appealing and engaging content to ensure your paid campaigns don’t go to waste and result in high click-through and conversion rates.
How Effective is My Strategy?
Once you have a content strategy in place, it’s critical to review its performance periodically to identify what’s working and what isn’t.
Instagram offers business profiles valuable insights to devise more effective strategies. If something isn’t working, don’t hesitate to take a different approach and experiment with something new. It won’t be long before you realize how to best position your business and rise above the competition.
Should I Collaborate with Influencers?
Since the dawn of social media, “petfluencers” have been on a meteoric rise, amassing millions of followers by posting adorable pictures of their pets. As a pet grooming business, it may be worth piggybacking off their popularity to promote your business.
Some of the most famous animals on Instagram—such as Jiff the Pomeranian and Doug the Pug—are followed by prominent celebrities like Ariana Grande and Shawn Mendes. Consider offering free grooming sessions in exchange for the opportunity to expose your brand to tens of millions of pet lovers across the country. It’s not too bad of a trade-off if you ask us!
What Tools Can Help Make My Content Instagrammable?
Not every small business has the resources to consistently experiment with new designs and create attention-grabbing content. Fortunately, many online tools can ease the process, from those that help discover relevant keywords and hashtags to those that provide insights into reviewing ad campaigns.
PosterMyWall can help businesses ensure that they never run out of content. It has over a million customizable templates that pet grooming businesses can use to reach new heights on Instagram.
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